They say never mix business with marriage. But we believe if you’re lucky enough to find a partner who shares your dreams and your madness, you’ve already won half the battle.

We’re Shilpi and Kedar; partners in life, and partners in building RURIethnic. What makes this partnership work isn’t just love; it’s alignment. We want the same things. We chase the same goals. And we respect what the other brings to the table.

With both of us coming from media backgrounds: Kedar from advertising, and I from public relations, we know the effort and intention it takes to build something meaningful. From moodboards to milestones, every RURIethnic saree has our shared energy behind it. From store displays to shoot days, from the big plans to the tiniest fabric tag, we do it together.

We’re different in our strengths, but united in our vision. That’s what makes us a team. A dream team.