Press & Media

RURIethnic is a handloom saree brand rooted in craft, culture, and everyday elegance. As we continue our journey of bringing thoughtfully curated sarees to modern Indian wardrobes, our work and philosophy have found mention across national and international media platforms. This page brings together press features, articles, and media coverage that reflect who we are; a brand that values authenticity, slow fashion and meaningful connections with the women who wear our sarees.